This refers to a single video file of footage that was shot continuously.
This refers to any video that was captured for a particular shoot.
Ex: The footage from today looks great. Footage is how you refer to the video that was captured for a specific shoot.
This is how you refer to the time during which the video was captured - which could be anywhere from an hour to many months.
Ex: Today’s shoot at the farm turned out great despite the rain.
HD - HIGH DEFINITION
This refers to the resolution of your footage or the resolution of your video screen (TV, iPad, Computer). High Definition is currently the standard for video production.
This refers to the number of pixels in the final video or on the viewing screen. A higher resolution video will appear crisper to the eye as long as it was shot in focus. A lower resolution video will appear softer to the eye or even grainy and pixelated.
This refers to footage that was shot with 720 pixels of height and 1280 pixels of width. This is one of the main formats used for online video as it tends to play back smoothly on most internet connections.
This refers to footage that was shot with 1080 pixels of height and 1920 pixels of width. This is also commonly used online but is still less prevalent than 720p. It should be expected that within about five years or so all professional online video will be delivered in 1080p as internet speeds increase.
Online videomakers talk about file sizes a lot because delivering large files is a pain in the butt. The file size refers to how big or small a particular digital file is, usually in MB or GB.
MB - MEGABYTES
This is a measurement of digital information which is the equivalent of 1,000,000 bytes. Most photos coming from your iPhone are 1 to 5 MB. Compare this to a 1 minute video shot in 1080p which can be as much as 50MB or more depending on the file. Think about how long a single photo can take to upload as an email attachment. Now remember that most video footage has 24 to 60 images per second… you can see why video files are much larger.
GB - GIGABYTES
This is a measurement of digital information which is the equivalent to 1 billion bytes. A ten minute video shot in 1080p and delivered in a high quality video formate could end up being as much as 5 to 10 GB. This will require delivery on something other than Dropbox as the file sizes are so large. Remember that the average USB flash drive has only 16GB of space.
This is where you upload your video onto the web so it can be viewed. Your video is “hosted” on a platform like YouTube. There are many other video hosting sites as well. Vimeo and Wistia are both video popular video hosting platforms.
A HOSTING PLATFORM
A video hosting platform is web-based application where you can upload your videos and then generate a code which you can use to embed the hosted video onto your website.
To put an html code directly into the code of a website. This is done in order to have a video which has been hosted on a 3rd party site play on your own site.
This refers to the “baking process” in video. Essentially once an edit has been created with multiple video clips, music, titles, etc it must be taken out of the editing program so it can stand alone. This happens through the process of rendering all the data into a single functional file. Depending on the project rendering can take anywhere from a few seconds to 24 hours. Since rendering slows down an editors computer and causes significant wear and tear, it is always part of the price. Getting multiple renders of a project incurs a greater expense than just a single render.
There are many ways one can render a video. If you are going to display a video on a big screen you will need a different video format than if you are going to be uploading your video to YouTube. Even Vimeo and YouTube require different video formats. You want to know your end destination for your video so that your editor can provide you with the correct format for the final video.
This refers to the act of a video playing, usually on an online player. The goal for all videomakers is smooth playback. (This is achieved when the video format has been matched to the hosting site or player and when the user has an appropriate internet connection.)
This refers to the actual video frame with play buttons and volume buttons within which your video appears on a hosting platform. On YouTube the player is black with a YouTube logo on it. On Vimeo you can customize the colour of you player. You can also customize your player on Wistia.
This can refer to a final version of a video or to the act of editing (i.e. cutting away the unnecessary footage in order to create the final video).
Ex: This last cut of the video is the best one. or You shouldn’t make the cut right there, you should make the cut a few seconds later.
It is common for a video to need to undergo a few revisions before it meets both the needs and expectations of the client and the videomaker. You need to negotiate the number of revisions you will get in your video package. Usually for small shoots one is enough. But you might prefer to have two or three. Revisions do not refer to a complete re-cut, they are simply moving a few things here and there, changing titles or music, cutting a few pieces you don’t like or switching them for something else.
This usually refers to a single version of a final video.
Ex: I prefer the previous edit to this one. The last edit communicated the message better.
This refers to the image which a viewer sees when browsing through videos on your website or a video host. When you browse through YouTube all the images you see are thumbnail images. (They are about the size of a thumbnail). You need to make sure you have an attractive thumbnail for your video. You can get your videomaker to create a thumbnail for you or hire a graphic designer to do so.
This is an audio recording device that captures the audio on a shoot but is not a part of the video camera itself. Usually an external recorder is used. Always ask your videomaker how they capture audio and what level of audio recording they can provide you with.
This covers the basic mumbo jumbo of the video-making world and should keep you afloat in your next conversation with a video nerd, editor, producer, or maker.
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