A great video doesn't happen by accident, and being prepared will sure help you achieve your video goals. I'm in a list writing mood so here's a list of the top 9 things to do to prepare for your video shoot.
1. KNOW WHAT YOU NEED
Know exactly what you need for the shoot and make sure you have it ready at least 3 days beforehand.
2. BE MEMORIZED
If your video requires you to have something memorized, make sure it's memorized! This is vital. You won't be able to perform at your best if you don't actually know what you're supposed to be saying. And make sure it is memorized at least a week before the day of the shoot. If you try and memorize it the night before you might just find your nerves getting the best of you on the day of.
3. HYDRATE LIKE IT'S YOUR JOB
Drink a mega ton of water the day before the shoot and the morning of the shoot. If you're going to be speaking, this is especially important. Nothing kills your vocal quality quite like dehydration. And it's hard to mask dehydration and the low energy it causes.
4. SLEEP, SLEEP, SLEEP
Sleep like you've never slept before. Video shoots are exhausting. Even if you're not the one moving equipment around, being in front of a camera can take a lot of energy. Also makeup can't hide bloodshot eyes. So unless you're doing a zombie shoot sleep is highly recommended. (If you insists on not sleeping, make sure you have some eye drops ready for those bleary eyes!)
5. PLAN FOR OVERTIME
Book off the entire day and then some. You never know what is going to happen in a video shoot. It might only be a half day shoot, but if something goes wrong, you'll need that extra time to fix it. Also meaning, if you have a full day shoot, don't make plans for the evening. By the time you're done the shoot, you'll probably be ready to have a very long nap anyway. Did I mention making a video is tiring?
6. CUT THE NOISE
Deal with location noise. If you're shooting outside a studio, you're going to have location noise that might not be ideal. Maybe you have a talking parrot in your office. I'm not judging you. But I am suggesting you get someone to take care of him while you're doing a video shoot. In a more everyday vein, this means turning off the furnace if it's noisy, turning off fans, not scheduling a shoot when the kids from the elementary school next door get out of class... Your videomaker (if you have one) can help you with this, but make sure you think about this in advance.
7. PREPARE YOUR ROBES
Clothing does not make the man, but it sure can helps. Make sure you have appropriate clothing and makeup ready. If you don't normally wear makeup then ask your videomaker if she can bring powder. This is important if you don't want shiny-face syndrome. While this isn't a big issue when shooting outside, if you're shooting under any kind of lights, forehead shine is notoriously the norm unless you've had a liberal dose of powder.
8. PREVENT STOMACH GROWL
Have a food plan. This might sound weird. But if you're shooting for an entire day on location, make sure you bring lots of snacks, lots of water, and a lunch. I've learned this the hard way. You don't want to have to cut a shoot short because you're hungry. You also don't want to lose time by having to race off for supplies.
9. VISUALIZE, NO REALLY...
And finally, have an intention and visualize it. Put in your mind the experience you want to have. Try visualizing the shoot going smoothly. Imagine how you will feel. You might think this sounds airy fairy, but if the pro athletes do it before a big competition, I see no reason why you shouldn't do it before being permanently brought to life on the small screen. Visualizing and having an intention will help you to feel more calm and prepared on the day of the shoot. And of course, have more fun, which frankly is what it's all about.
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Thanks for reading!
-Colette Nichol, Vancouver