One of my favourite authors and spiritual teachers is Eckhart Tolle. He also happens to be the reason I've become passionate about the power of online video.
If you're not familiar with Eckhart, he writes about the power of presence. He's kind of like a zen monk, but he wears normal clothes and speaks with a slight German accent, and he's not a Buddhist. But similar to the Dalai Lama he has a tendency to break into giggle fits in the middle of his talks.
HOW DOES THIS RELATE TO ONLINE VIDEO?
Well, Eckhart and his team understood early on that moving pictures are a powerful way to spread a positive message.
The Eckahrt Tolle YouTube channel currently has 124 videos, the most popular of which has been viewed 746,825 times as of July 24th, 2014. And his team first started uploading videos of him speaking in 2008, just a couple years after YouTube launched.
When I read Eckhart's first book, The Power of Now, I was completely transfixed (and also confused). I immediately wanted to know more about the person who had written this book. I was living in Ecuador at the time and didn't know that he had become something of a "spiritual sensation". I found his videos on YouTube and started watching them.
Often when I was about to have a freak out about something, I would direct myself to his YouTube channel and watch one of his videos instead. I would instantly feel calmer and more at peace.
MOVING PICTURES TRANSFORM YOUR ENERGY
Over time it struck me that if Eckhart's videos were this powerful, other people's videos probably were too, just not in the same way. And I started to notice how watching certain content would make me feel. Leaving the theatre after going to a movie I would sometimes feel uplifted and happy, while other times I would feel angry and upset.
That's when I realized that moving pictures had the power to transform the energy of the people watching them.
I had seen it first hand in other people too. When my husband would occasionally watch wrestling or ultimate fighting videos (this doesn't happen very often thankfully!) he would get really grumpy. But when he would watch Israel "IZ" Kamakawiwo'ole's Somewhere Over The Rainbow video, he would become calm and happy.
It is universally recognized that movies have an emotional impact, and that the better the movie is the greater the emotional impact it will have. But few people talk about the fact that more than just having an emotional impact, moving pictures affect us on an energetic level.
Take two movies that are considered to be great, both of which have an emotional impact, but one of which leaves you feeling heavy and aggressive, the other of which leaves you feeling light and inspired. Which would you choose?
Humans are deeply affected by the media they consume.
Which doesn't have to be a negative experience. If a moving picture can have such a deep effect, and you're committed to making the world a better place, what better way to do so than with online video?
BECOMING AN ONLINE VIDEO EVANGELIST
When I realized that simply watching a five minute online video could completely change my experience of the present moment, I officially became an online video evangelist.
And I decided to commit myself to ensuring that I help those people who believe in a better more peaceful and more beautiful world to make an impact with online video.
So if you are one of those people who wants to help create positive change, and would love to see a world (and a world wide web) that is based more around peace and presence and less around ego and aggression, consider using online video as a tool for spreading your message.
This can be in the form of an online channel, a video blog, or even simply one or two videos that share the story and values of your business or organization.
As our media consumption continues to grow and as more and more people dive into the online video pool, it becomes even more important that those people who are choosing to create positive change and striving for good in everything they do participate in this growth.
The often used Ghandi quote, “Be the change that you wish to see in the world," couldn't be more apt.
If you would love to see more heartfelt online media, then join the party and become a creator and collaborator who helps transform our online media one beautiful video at a time.
-Colette Nichol, Vancouver