WHAT'S STOPPING YOU?
This post was supposed to be about the different types of online videos and how they can help you.
But that's not what I feel like writing about. Not right now. While it is interesting information, it's not the most pressing piece of information.
Because the issue of creation doesn't usually come down to what you know and what you don't know, it usually comes down to inspiration and not copping out.
Creation doesn't come down to what you know. It comes down to inspiration and not copping out.
The main reason most of us don't put ourselves out there, fully and wholly, is because we're worried about what people will think.
Nobody wants to be disliked. But the truth is, the more light you shine, the more you'll be noticed, and the more criticism you'll receive.
It's a numbers game. The more visible you are, the more eyes are on you, the more you'll piss people off.
BUT, you'll also be bringing more joy, power, light, beauty, wonder, magic, and all-around fabulousness into everyone else's life.
GETTING SHUT DOWN
When I was 22, I decided to write a solo show and tour it across Canada to five cities. This had been a dream of mine since I was sixteen.
Thanks to my encouraging partner and amazing parents, I decided to giv'er.
This tour wasn't a fairy-tale. It was one of the most challenging experiences of my life. I learned what it's like to be publicly criticized in a newspaper in one city and then lauded as a genius in the next.
The show I had created was so inflammatory and so outside the box that it managed to provoke the few people that saw it in very different ways.
I was devastated.
For months after the tour, I was angry and resentful. How could one person despise my work and another call me a tour-de force?
And then I woke up. Thankfully!
No matter what you do, if you have a stance, if you have passion, if you don't try to blend in for the sake of pleasing or for fear of being visible, you will be both admired and criticized.
We don't make our work for our critics, we make it for the people who we KNOW need it and want it and are hungry for it.
Once I came to terms with the fact that as long as I am a creator, I will be criticized, I stopped worrying so much about it.
Why worry about the inevitable? It's like worrying about the end of the humankind.
THE ONE RULE
So what's the one rule?
The one rule of video creation is to put aside your fears, put aside your critics, and think about your audience.
THINK ABOUT YOUR AUDIENCE.
Your real audience. The people who need and want what you have to offer.
You don't need to know all the types of videos that exist on the face of the internet if you're just thinking about your audience.
What do they need?
What do they want?
How can you be of service?
How can you help?
If that's the basis of your video creation strategy, then you've already succeeded.
-Colette Nichol, Story Envelope Media, Vancouver, BC
Thanks for reading!
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