Not sure what to wear for your video shoot? You're not alone. This is actually one of the pre-production areas that most people find themselves feeling unsure about. There's something about knowing your clothing choices are going to be embedded in moving picture format that makes people a little nervous.
But don't worry. It's not that complicated.
Here are the general rules of thumb for choosing clothing for a video shoot.
1. Choose clothing that is fitted rather than loose (unless loose is your signature look). This is because the more clothing hangs and flops the more likely it is to flop into some odd looking shape.
2. Make sure the colours you choose are not the same as the background. They either need to be darker or lighter shades of the same colour or complementary or contrasting colours. Not sure about that...ask your videomaker.
AVOID MEGA PATTERNS
3. Depending on the video camera being used you might not want to wear mega patterns either as they can result in some funky looking video (know by video folk as moiré). Thin lines and tiny patterns can create moving pixels that are superimposed over the image and can be distracting. Non-video nerds often don't even notice this...but still.
BLACK IS NOT THE NEW BLACK
4. Don't wear black. Yup I said it. Don't do it. Why? If you're part of the majority of people in the world, then you don't look good in black. You just think you do. :) I'm not lying. Read The Color of Style by David Zyla if you don't believe me.
5. Do wear your power colour. Don't know what your power colour is? Check out the colour of your veins. Mine are a deep turquoise. That means that when I wear turquoise I naturally draw attention. (Again, I refer you to The Color of Style where Mr. Zyla talks about your dramatic colour and how to find it). If you're really committed to looking great on your video shoot, take some time to learn about which colours you actually look best in (most people don't know their own colours, so don't feel bad). Either hire a stylist who understands colour or read a book about it. It's not that complicated once you understand the basics.
WHITE IS ALSO NOT THE NEW BLACK
6. Don't wear white. First, most people own white in the wrong colour for their skin tone. It also doesn't pop off the screen unless you have a deeply saturated background. Plus, unless you're going for a look of innocence and purity, white is not the right colour. White either stands for hospital or innocence. I'm just saying.
7. Focus on comfort, not just style. There' s nothing quite so awkward as somebody who looks entirely uncomfortable in their own get up. The most important thing in your video is you. So if you're uncomfortable, that is going to translate. Looking comfortable? Feeling fantastic? That will translate too.
FOCUS ON ESSENCE
8. Wear something that translates the essence of who you are and makes you feel empowered. It's not as complicated as you sound. If you're a country girl, dress like one. If you're a clean-lined minimalist, dress like one. A paint-splattered artist? Great, wear your paint. Don't feel like you have to put yourself into some kind of box just because you're on video.
PERFECTION IS A MYTH
9. And finally, forget about perfection. It isn't going to happen. It's a myth. You don't have to look perfect. You just have to look like yourself. On a good day.
These are just some guidelines for choosing what to wear for your video shoot. There's always room to break out beyond these guidelines and do whatever the hell you want. The most important thing is to remember that what you wear does matter, so choosing something that accurately reflects your brand is vital.
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Thanks for reading!
-Colette Nichol, Vancouver