If there's one thing we can learn from ultra famous musicians, it's this: if you want fans, you need to put your face out there. And this applies to everyone. Not just triple platinum artists. If you run a business, if you're an indie band, if you are the head of an organization, if you're a local designer, you need to put your face on it.
Think of the most popular musicians, artists, or bands of our time. What do they look like? What's their schtick?
Most people can name of a list of top artists and what they are all about.
Beyonce - Glamour Soul Queen.
Bruno Mars - Sultry Romantic Pretty Boy.
Nicki Minaj - Hard-Ass Rap Princess
Why is it so easy to call up the faces and M.O.s of top musicians?
Because they use their music videos as a platform for creating fame. You cannot become famous if you stay hidden. Bruno Mars isn't going to put himself on the sidelines for his own music video.
Nope. He's going to be front and centre.
And if you're of the super duper humble ilk, afraid of being considered an egomaniac, don't worry. Being the centre of your own video isn't egotistical. It's practical. And it's what your people want to see.
And don't be fooled into thinking that this whole centre-stage thing is just for the mega-famous. It's not. It's for anybody who has an area of expertise.
Fame doesn't come in one colour.
If you're a naturally humble person and the spotlight isn't something you gravitate towards, but you want to put your business to be on the map, then being the star of your own video is important.
And if you're going to go to the trouble of creating a video that showcases your work, then recognize that people want to know YOU.
You are the visionary.
You are the heart and soul.
You are the energy behind the work.
This doesn't mean you have to carefully craft an uncrackable image. You don't have to come up with some kind of perfect public persona.
If that were the case I wouldn't recommend being the star of your own video. I would recommend crawling under a rock.
Thankfully perfection is not what moving pictures like to capture. Actually, the more real and approachable you are the more effective your on-camera presence will be.
And if you don't feel like talking directly into the camera lens, an interview combined with shots of you in action in your element will effectively bring you into the light.
Connection and trust are feelings we crave. And by being the star of your own video - by allowing your true self to shine on screen - you pave the way for greater connection and trust with your fans (also known as clients, customers, and viewers).
-Colette Nichol, Vancouver